Why does bfore have serums?

Not all serums are safe for teen skin.

Many are made for adult skin concerns and can be packed with actives teen skin doesn't need at levels that may be too harsh for young skin

So why does bfore have serums ?

Teens have real skin concerns.  During the research and testing phase with teens we saw they experience spots, uneven skin tone, redness, dryness & some a bit of everything. And, this can change with hormones, higher levels of activity like sport and use of makeup.

So we created 3 serums with safe-level actives to help clear, balance and hydrate young skin. Designed to work with our bfore cleanser and moisturiser, they give targeted support without overcomplicating skin routines or damaging the skin barrier.

Our "safe level actives" are teen appropriate and are actives that can help teen skin concerns.

• 2% Salicylic Acid for targeted clearing support
• 2% Niacinamide for oil balance + barrier support
• 1% Hyaluronic Acid for hydration support
• 0.5–1% Ceramide complex for barrier support

Making the right formulations

We partnered with a leading skincare chemist to develop our serums specifically for teen skin. Along with the actives above, we selected plant based ingredients and complimented the actives with Australian extracts like Kakadu Plum, Davidson Plum & Tasmanian Pepperberry for results.